We Promote Living a Healthy Lifestyle Celsius® ,Inc. (CELH) is a company that is passionate about living a healthy lifestyle. Celsius, Inc. became a public company (CELH) in January of 2007 and was founded in 2004. Celsius Introduces the World' First Negative Calorie Drink The first product, Celsius, the world's first negative calorie drink, was developed by a dedicated team of experts united by a strong commitment to true science. Celsius launched in June 2005 after completing a clinical study validating its calorie burning benefits. Since then, several clinical studies have since been presented and published on Celsius that demonstrates its efficacy. Studies show that Celsius burns calories and provides lasting energy. The studies also show that drinking Celsius 15 minutes prior to exercise reduces body fat, increases endurance and provides greater resistance to fatigue (increased energy).* A Passion for Health TeamCelsius is a passionate group of people with a shared vision of having a positive impact on consumer health and wellness. The team has deep roots and diverse expertise in the nutrition and beverage industry. We began with an entrepreneurial spirit that allows us to do what industry giants have difficulty doing – truly innovate. Celsius Is a Health Pioneer We are an industry pioneer. Celsius is the first among many products we expect to launch that will create entirely new categories to match markets' demands in advance of national or global trends. We strive to invent and deliver break-through innovations, based on scientifically proven function and benefits, to health conscious consumers. Our drive is to help our customers attain and maintain a healthy lifestyle. Our focus is tight, our ranks are lean, and we believe we can help people – our customers and consumers - achieve their health and quality of life goals.