Alacer
In 1978, Alacer introduced the Emergen-C® effervescent powdered drink mix as the “champagne of nutritional drinks.” The good tasting, fizzy drink mix featured 1,000 mg of vitamin C, B vitamins and electrolytes, which became Alacer’s signature formulation. The novel delivery system for vitamins and nutrients soon had a loyal following who found Emergen-C to be the fast, fun way to support their health and energy.