We imagined the reusable bag movement growing but we didn't know when it would tip. We were called "social change agents" and "pioneers" for bringing a radical concept to market (mostly through the natural products industry.) We believed, as we do today, that bringing our own bags to the store is the first step of many steps toward creating a world with less waste. Today, there are movements all over world, banning and taxing single-use plastic bags, creating a "reusable-revolution." We're thrilled!