Giovanni was one of the first natural salon hair care brands and today is the #1 selling Natural Hair Care line in the United States Natural Products Industry. To Giovanni innovation was not only creating a chic alternative but offering the natural consumer a world of sophistication never before seen in the natural channel. Giovanni erased the lines between natural and professional hair care and offered the consumer complete hair care solutions. No longer were the natural retail shelves lined only with blasé shampoo and conditioners: Giovanni brought new life to the category by introducing natural styling aids, hair treatments, hair re-constructors, setting lotions and the like.
Giovanni Hair Care Products
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