The phenomenal success of Shea Natural started with a spur-of-the-moment adventure. Upset about his mother's disapproval of his fiancée, Jaime Debbah impulsively decided that he needed a change from his everyday Brooklyn, New York surroundings. He didn't just get out of the city, though - he got out of the country, ultimately ending up in Africa. Jaime encountered many amazing products while he was there; positive that he'd find a market for them back home, he began selling those products at J & S Imports, his retail shop in midtown Manhattan. Thanks to Jaime's discerning taste, the shop became an immediate success.