For five years we sought a hair color without ramifications.
From place to place we searched, seeking out hair color that would keep hair healthy. Something that would be gentle, wash out with time, and provide a healthy experience on the head, from beginning to end.
So we developed our own healthy hair color. A color that is different, has no peroxide, no ammonia, and is hypoallergenic. A color everyone can use. No risk, all reward.